Indian finance teams often work hard yet wait too long for cash. Discounts creep in, disputes linger, and Days Sales Outstanding keeps rising. At BrilliantTechnologies, we solve that cycle with a practical approach: design a clear payment reminder cadence, run a disciplined AR collections workflow, and use CredFlow to keep every touchpoint on time. When companies aim to reduce DSO India-wide, consistency, not pressure, delivers results.
The real reason DSO rises
Late payments rarely come from one cause. Approvals stall, GRNs go missing, bank details change, or a small dispute blocks a large amount. Meanwhile, teams chase by memory. Therefore, follow-ups arrive late, and the tone varies by person. We replace that uncertainty with an agreed rhythm: who contacts whom, on which day, through which channel, with what message.
What we set up for you
We begin with a short discovery. Then we connect CredFlow to your accounting system, map roles, and standardize templates. Next, we design segments by risk and size, so high-risk customers receive earlier, tighter outreach. Finally, we coach your team on talk tracks and objection handling. The outcome is simple: your AR collections workflow becomes predictable, polite, and fast.
Our payment reminder cadence (at a glance)
| Stage | Timing | Channel | Purpose | Sample line |
| Soft pre-due | T-7 days | Confirm approvals and bank details | “Invoice #1245 is due next week. Kindly confirm receipt.” | |
| Due-day nudge | D-day | Email + WhatsApp | Keep payment top-of-mind | “Invoice #1245 is due today. Please share the UTR.” |
| Friendly follow-up | D+3 | Call + note | Surface blockers; agree a date | “Is anything on hold? We can send documents.” |
| Manager escalation | D+7 | Add urgency; align approvers | “Overdue #1245. Please confirm the payment date.” | |
| Credit-hold review | D+14 | Internal | Protect exposure; negotiate plan | “Propose part-payment to resume supply.” |
| Final notice | D+21 | Letter | Close or formalize terms | “Kindly confirm a settlement plan.” |
This cadence is the starting point. We adjust timings and tone by industry seasonality and customer tier. As a result, conversations stay respectful while cash moves sooner.
The weekly AR scorecard we run
| KPI | Direction | Why it matters | How we act on it |
| DSO | Down | Faster cash unlock | Tune cadence pace and coverage |
| % Current (0–30) | Up | Less firefighting | Rebalance channels and timing |
| Promise-to-Pay kept | Up | Reliability signal | Coach specific reps and accounts |
| Disputed value | Down | Hidden friction | Fix documents and reason codes |
| Contact rate | Up | Reach drives results | Adjust email/WhatsApp/calls mix |
Because these metrics are reviewed every week, issues surface early and improvements compound. Consequently, leaders see progress without long meetings.
What changes on the ground
First, approvals are confirmed before due dates. Next, bank details and payment options are always clear. Then, reasons for delay are tagged, so patterns become visible. Moreover, escalations follow a published matrix, which removes ambiguity. Your team spends less time writing one-off emails and more time preventing delays. Customers respond faster because every message is short, polite, and consistent.
Results you can expect
- Faster cash conversion: Pre-due automation lifts on-time payments and shortens the cash cycle.
- Lean follow-ups: Templates reduce rework; conversations focus on action, not drafting.
- Fewer disputes: Evidence checklists and reason codes close recurring gaps.
- Clear accountability: Roles for AR, Sales, Finance, and Leadership are visible at each stage.
- Confident conversations: Talk tracks help teams handle tough calls without escalation fatigue.
Why BrilliantTechnologies
We combine CredFlow’s visibility with field-tested process design. Therefore, you get technology that is configured the right way and a cadence your team can actually run. We stay involved after go-live, review calls, and refresh templates quarterly. In short, we build the habit that keeps cash predictable.
Final word
If your goal is to reduce DSO India-wide, a steady payment reminder cadence will do more than any single escalation. BrilliantTechnologies designs the system, trains your team, and keeps the momentum. With a clear AR collections workflow in CredFlow, DSO goes down, customer goodwill remains intact, and growth funds itself.
