Strategy Development and Execution:

• Develop and execute social media strategies to align with business goals and objectives.
• Conduct market research to understand target audience behaviours and trends.
• Create content calendars, plan campaigns, and ensure timely execution.

Content Creation and Curation:

• Write, design, and edit creative content for social media posts, including images, videos, and copy.
• Curate relevant content from other sources to keep the brand’s voice consistent and engaging.
• Oversee content production (copywriting, photography, and videography).

Community Engagement:

• Monitor, moderate, and respond to comments and messages on social media platforms in a timely manner.
• Foster a positive online community by engaging with followers and encouraging user-generated content.
• Collaborate with influencers, brand ambassadors, and key industry players to expand the brand’s reach.

Social Media Advertising:

• Develop and manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.).
• Analyze ad performance, adjust campaigns, and optimize budget allocation to achieve KPIs.

Analytics and Reporting:

• Track social media metrics and KPIs to assess the effectiveness of campaigns and content strategies.
• Prepare weekly, monthly, and quarterly reports to share performance insights with the team.
• Use data to refine strategies and improve future campaigns.

Brand Consistency and Guidelines:

• Ensure all social media posts reflect the brand’s tone, voice, and values.
• Maintain consistent visuals, colors, and styles across all platforms.

Stay Updated on Trends:

• Keep up to date with the latest social media trends, tools, and best practices.
• Suggest new approaches or features to enhance the company’s social media presence.